The Music Wizard
An Interview with legendary music producer Rick Rubin
by Sirona Knight and Michael Starwyn
Sirona and Michael: Johnny Cash recently said that one of the great things about working with Rick Rubin is that Rick took the time to get to the heart of who I am as a musician. What approach do you use in getting to the essence or heart of someone like Johnny Cash?
Rick Rubin: With any artist it's kind of search where you spend a lot time with the artist and listen to their songs, and listen what they say, and who they are. Sometimes people don't write songs that necessarily represent who they are. Certain artists have historically been able to that, and sometimes they get off the track. It happens a lot with more grown up artists who have made a lot records over a period. Their influences change as they grow up. Things they listen to change. They often sight of their musical roots and what makes them what they are.
Sirona and Michael: You have a way to see through that?
Rick Rubin: Well, we just try to work together, and go through the experimentation of trying a lot of different songs, and helping the artist find their voice.
Sirona and Michael: You spend a lot of time building that rapport with the musicians you produce. This seems like large part of your approach to the whole process.
Rick Rubin: I can't say I intended to be any certain way. I don't exactly know what other producers do, but I know a lot of what I do is really experimentation, and there's no pressure ever to actually work.
Sirona and Michael: It's like you're following an inner voice.
Rick Rubin: Yeah, we're just experimenting and having fun, and seeing what comes out. We do this over a long enough period of time where we have enough things to choose from to really see what the best. We don't say, "go write ten songs, and that'll be your album." It is more of a search.
Sirona and Michael: I was reading where you and Donovan heard the playback of the song, "Please Don't Bend," on his recent album "Sutras" and something inside of you both said, "Ah, that's the one." Is this like an inner voice, and how does it play into what you do as a producer?
Rick Rubin: It happens often, and I do things like meditating a lot to stay open, and really listen. I know in the production process often, I feel like I don't really know what I'm saying, but when I hear it, it sounds right. We were working on a song a few weeks ago for the Johnny Cash album, and there seemed to be something missing. I said to one of the musicians, "Why don't we try a twelve string guitar through the Leslie for this part." Now, I don't know what that sounds like. I've never heard that before. But something in me said that's what it's supposed to be, and we tried it and it sounded really good. It doesn't always work that way.
Sirona and Michael: It's almost as if when you tap into that place or inner voice, things just come.
Rick Rubin: Yes, I understand it fairly well--what it is and how it works because that's really my main job as a producer. In terms of getting a performance from an artist, if they play a song fifty times, it is waiting until that one to happen. You can have the same person sing the same song over and over again, but one time it's magic, and everything is in it. All the emotion is behind it, and you don't why that happens, but you just know it. And it happens with pretty much every artist I work with. You play along and wait, while fishing for those moments of when that magic happens. And we look at each other like, there it is. It depends on the song, but sometimes because of the nature of the song you want to hear more of the melody than you do the person singing it. In that case, we double the vocals accordingly. It seems when you double vocals it takes some of the personality out of it, but injects more melody into the song. So sometimes, depending on the song, where you really want to get the melody across, but for whatever reason you're willing to let go of the personality, that's something we do. Some songs aren't supposed to be that personal.
Sirona and Michael: We were talking to James Redfield earlier today, and he was talking how his books came to him in a vision. What is your vision as a producer?
Rick Rubin: It's odd, I really try to be personal about the stuff I do, and it is really an intuitive process. I can't say following any plan other that I'm doing things that touch me personally, and that I feel, and am moved by. I've been lucky in my career that things that have moved me have luckily moved other people too. But it hasn't been any planning or trying to imagine what someone else is going to like, or what's going to be successful. It's really natural and pure. I try to be as pure as I can and just feel what I feel, and like what I like, and be true to that.
Sirona and Michael: It seems like you'd be more flexible to when something incredible happens in the studio, you're right there with it. It seems like your open to trying new things.
Rick Rubin: That's true. Often I have historically made a lot of different kinds of records for exactly that reason. Almost anytime I've had success doing a particular kind of music, I end doing something else next, as opposed to staying with what I've had success in. I've had complaints from people I've worked with, who say, "Why change? You had so much success doing Rap records. Why aren't you making Rap records?" I'm not feeling Rap records where at the time I was doing them it was really a different time. It was an exciting movement for me at that time. It was a new exciting community that I was a part of. I don't feel Rap now. I still like it, but I don't have the same relationship to it that I did before. And the same is true as time goes on, with always trying to do new things, and really trying not to get stuck with, "Well, you do this." I 've never had that tag. I've broken through enough times of what I'm supposed to do that people now luckily let me do what I want to do, and leave me alone.
Sirona and Michael: How do you centered in all this while other people are always at you to do things this way or that way, particularly when your intuition tells you something different?
Rick Rubin: I just have always been in touch with that part of myself, and I really know what I like. My goal is to keep finding things that move me.
Sirona and Michael: Is something you always had as a child, or is knowing what you like something you cultivated?
Rick Rubin: I think it's always something I had.
Sirona and Michael: Musicians and mystics all drink from the same creative well, whether they're in the groove or having a metaphysical experience. As both a music producer and practitioner of Transcendental Meditation, what are your views on this concept?
Rick Rubin: I think it goes together, and I often see trends happen where I see someone write a song, and while we're working on it, someone on the other side of the country or world, writes a very similar song. At one time I would of thought someone's stealing our idea. But I see more and more as time goes on that ideas just exist. The best artists seem to be the ones who can tap into these ideas that are of the moment. There's a sphere of influence almost that great artists can just tap into. For example, in working with Tom Petty, he tells me that sometimes he'll be sitting there with his guitar, and a whole song will just come out; beginning to end, lyrics, the whole thing. Tom will just sit down and play a song that he's never heard before, thought about, or written. Three minutes later, there's a whole song, with all the lyrics, and about something he doesn't know anything about.
Sirona and Michael: So, he's tapping in, and listening.
Rick Rubin: Yes, he's tapping in. I also think that "tapping in" is one of the reasons we see so many artists taking drugs. I think some of them really don't understand this tapping in, and are getting all this information that they don't know how to process, and it scares them. I think they do things to try to blot it out. In reality they should be thankful that they're open to it, and really learn how to channel it and use it.
Sirona and Michael: Instead of having to escape it?
Rick Rubin: Yeah. Did you read the book "Second Sight" by Judith Orloff? It's really interesting. It's about this woman who's a psychotherapist and she's a psychic as well. Growing up psychic she was really afraid of her abilities. She didn't know what this power that she had was, and really beat herself up about it. She felt different and uncomfortable, and then went to medical school, and got herself together, but still really put down the whole psychic side of her life. She built up this straight doctor side of her life, and then in her practice an incidence occurred where something she felt psychically really went against her medical training, and she went with her medical training. Her patient tried to commit suicide, which was the something that she felt was going to happen, but because of everything she had learned in the Western Way told her this wasn't going to happen. So the patient does try to commit suicide, and the woman rethinks her whole relationship with the psychic, and decides to develop it and make it part of her practice, and it really works.
Sirona and Michael: It sounds like a good analogy to the process that musicians, producers, and creative people of any type go through. I read a recent interview with Noel Gallager of Oasis in which he talks about taking drugs and writing all these songs without really knowing what he's writing about. This sounds very much like what you're talking about artists not knowing what they're tapping into.
Rick Rubin: I read that, and I see it more and more. The more artists I work with, the more I see whether they understand it like Donovan, who really understands his spirituality, or Johnny Cash, who's a very religious person. There some artists who don't know where it comes from, but it comes.
Sirona and Michael: Let's go into what you said about Tom Petty, that when the creative inspiration comes it comes. Do any of your ideas come from your dreams, for instance?
Rick Rubin: I had a dream two nights ago, and someone sang me a song in the dream. It's not a song I'd ever heard before, and it was great. And had I done more practice in being able to retrieve what happens in my dreams, I would have a really good song now. I remember how beautiful the song was. I have been reading some things about dreams, and using that information, but unfortunately I'm not skilled to the point where I could remember a whole song that happened in my dreams, or take it with me when I woke up.
Things I've read talk about not moving when you first wake up, to not move at all, if you want to go back into the dream because when you move your head, the chemicals shift in your head, and you kind of lose it. Or the converse, if you're having a dream you're not liking, and you want to wake up and go back to sleep. If you're having a nightmare let's say, if shake your head around and turn over to the other side, the chances of that dream continuing are not very good.
Sirona and Michael: Seems like the key to remembering dreams is when you first wake up.
Rick Rubin: I remember when I was waking up. I remembered a little piece of the song, and tried to remember it the point where--I'm really going to remember this. I know what this is, but within ten minutes it was gone.
Sirona and Michael: I have a similar experience where I often get ideas in the car, but when I get home I go' "now what was that."
Rick Rubin: I often get artists those little cassette recorders that you can carry around with you--the little tiny ones. I tell them to keep the recorder in the car and in case something comes to mind because ideas do go away quickly.
Sirona and Michael: Because you've produced such a diverse array of musical artists from Red Hot Chili Peppers to Donovan, Tom Petty to Nine Inch Nails, and Johnny Cash to Slayer, it seems you're oriented to artistic experience rather than any type of music.
Rick Rubin: That's true. I'm really open to a lot of different kinds of music, and I like the challenge of having new experiences in the studio.
Sirona and Michael: There is a clarity and purity from your production which is opposed to the Phil Spector "wall of sound" approach used in the sixties. In some ways you seem to be the antithesis of that. It's not minimalist, but definitely moving that way.
Rick Rubin: I would completely agree. I started into minimalist. When I started producing that was my thing. My first record actually says instead of produced by Rick Rubin, it says, "reduced by Rick Rubin." I always wanted to take music down to its most basic and purest form. I've gotten off that track a little bit, but it's still a natural part of me not to have an lot of extra stuff involved that doesn't add to the production, and getting to the essence of what the music is. really feel like you want to feel like you have a relationship with the artist when you're done listening to their record.
Sirona and Michael: We recently listened to Donovan's recent album, "Sutras".
Rick Rubin: Do you like it?
Sirona and Michael: Yes we do. It has a very clean, pure feel to it.
Rick Rubin: I'm really pleased with it. The whole album's really good. Donovan really found his voice, and it's a kind of grown-up, deep spiritual recording. I'm proud of it.
Sirona and Michael: We've been listening to Donovan since his early folk recordings, and the new recordings hark back to that period, but also point to a evolving and maturing musician and songwriter.
Rick Rubin: That's exactly how I feel about it. I think if you were ever a fan of Donovan, you'll relate to the recent album, "Sutras," but at the same time, he's not rehashing what he did before.
Sirona and Michael: When you produce, you like to record thirty or forty songs, and start pairing them down from that. Why is that?
Rick Rubin: I try not to work on any serious time schedules. I like to experiment a lot and try a lot of things, and kind of see what really works and doesn't. You can't really tell until you go through the process.
Sirona and Michael: This idea of taking chances seems to at the heart of your approach to producing. I understand you're recording the new Johnny Cash record using Tom Petty and the Heartbreakers as back up, which is a concept most people wouldn't expect.
Rick Rubin: No, especially after the last record we made which was just the solo acoustic record. This is a very different record. I think it's cool.
Sirona and Michael: Johnny Cash compared you to the legendary Sam Phillips of Sun records. What recordings and producers had the most influence on you?
Rick Rubin: Probably The Beatles. I guess my two favorite producers are George Martin, who's probably my favorite, and this guy Mutt Lang, who produced what I think are the best AC/DC Records, which are very pure rock'n'roll records. I really like the way he gets a very pure sound. I think I like his older records more than his newer records, but I'm a fan of his. There's another guy now named Flood. He's a really great producer. He makes interesting sounding records. Those are probably my favorite guys.
Sirona and Michael: Mutt Lang did the early AC/DC?
Rick Rubin: He did "Highway To Hell,"and those records.
Sirona and Michael: That's when they had the sound.
Rick Rubin: Yeah, it was really pure live experience, and I think he really captured the spirit of what that group was about.
Sirona and Michael: With live performances, there's a rapport between the artist and the audience, but in a recording it's just the music and the listener.
Rick Rubin: Yeah, it's difficult. Different people react to the studio in different ways. The first album I did with the Red Hot Chili Peppers. It's called "Blood, Sugar, Sex, Magic." Because they had made either four or five albums before that in their career, and just to take away the feeling that, oh, we're making another album, going into the studio doing the same thing we've done every other time, we rented this big old house, that was empty, kind of like a haunted house type of thing. We set up everything there, and had the band live there. It was an adventure just making the record. It was different than all of their previous experiences recording. I think there's an energy to it that we wouldn't have gotten had we just gone into a studio the way they had in the past. So sometimes just setting up another environment makes for a more interesting session.
Sirona and Michael: How do you maintain your laid back personal style in the midst of a notoriously corrupt music industry?
Rick Rubin: I just don't really pay attention to much to the industry. I just make my records and do my own thing. I'm not really part of the Hollywood scene that much.
Sirona and Michael: So, you try to steer clear of it.
Rick Rubin: Yeah, and I have a lot of friends who are interested in music for the right reasons. It's not that hard. You just be true to the things you love. If you're really a fan of music, it's easy.
Sirona and Michael: Certain songs give you a feeling that's almost indescribable. Those songs touch you in a very spiritual way. Do you have a similar experience?
Rick Rubin: Definitely. A couple years ago I was driving in my car listening to a Neil Young CD, and a song came on, "I Believe In You" on the album "After The GoldRush," and I had this very strange experience. I don't know if I can describe it that well. A blissful feeling came over me, and I had to actually pull over my car onto the side of the road because I couldn't drive while experiencing this. Just from the effect the music had on me--it was somehow related to the sensation of dying. It felt like my heart stopped. It wasn't a bad feeling. I don't know if it was going out of my body, but I didn't feel myself leaving my body. I don't how to explain it other than a real feeling of bliss. It was really a great magical feeling. I don't know why I'm somehow relating it to death, but it had some kind of death overtone in it. It was a really positive feeling.
Michael and Sirona: Where do you see music going in the future?
Rick Rubin: I know the things that sound really interesting to me now, such as much more, sparse acoustical music, but also things like Windham Hill Records and Classical records and Indian folk music. It seems that alternative music is no longer alternative. Classical music is probably the most alternative thing around right now.
(This interview is copyrighted and the property of the authors, with all rights reserved, whether printed, audio, video, or electronic. No duplication or reprinting is allowed without first obtaining written permission from the authors.)
Click to go to the Donovan Interview